The Truth about Beauty Creams

Channel 4: Other Films

Reporter Tazeen Ahmed and producer Jane Eames test some of the high streets' most popular anti-ageing creams and comes up with surprising results.

In the UK we now spend an estimated half a billion pounds every year on face creams that claim to make women - and men - look younger. The marketing for these creams often features scientific, hi-tech sounding ingredients - yet unlike drug companies the beauty industry does not have to publish clinical trials showing whether these creams are effective.

Dispatches investigates the promises made by some of the best-selling anti-ageing creams - putting the claims made on packaging, adverts and at beauty counters to the test.

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